Apparently the most obscure references don't qualify as fair use (or New York simply doesn't recognize Campbell v. Acuff-Rose Music, Inc.)

http://omg.yahoo.com/news/lindsay-lohan-suing-e-trade-for-milkaholic-parody/37130?nc

Quote :

"Lindsay Lohan is no milkaholic. And that's likely why the 23-year-old star is suing financial company E-Trade for $100 million for using her name in its latest commercial about a boyfriend-stealing "milkaholic" baby. Look back at Lindsay's style through the years In the ad, which debuted during this year's Super Bowl in February, a baby boy apologizes to his girlfriend for not calling her the night before. "And that milkaholic Lindsay wasn't over?" the baby girl asks before another baby girl pops into the screen saying, "Milk-a-whaaat?" (Watch the video here.) See how Lindsay's face has changed since she was a kid Lohan filed the lawsuit Monday, which claims the ad violated the star's rights under New York state civil-rights law. "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Lohan's lawyer, Stephanie Ovadia, said in a statement to the New York Post. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan." See more photos of stars in court The spokesperson for Grey Group, which produced the "milkaholic" commercial, said that they "just used a popular baby name that happened to be the name of someone on the account team." In the lawsuit, Lohan is seeking an injunction to force the spot off the air."

3/10/2010 12:04:13 PM

lol, she won't get anything out of this

3/10/2010 12:06:10 PM

That coke head will be forgotten with the ranks of that Brittany murphy chick soon enough from a drug OD long before she sees any results from this.

3/10/2010 12:07:18 PM

now how is that about Lindsay Lohan?


Hell I guess I should sue AT&T for having a dog named after me.

Quote :

""Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Lohan's lawyer, Stephanie Ovadia, said in a statement to the New York Post. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan.""

Yeah when they have a unique and uncommon first name...but Lindsay? That's just dumb...she is not that amazing that people think she needs to only be called by her first name.

[Edited on March 10, 2010 at 12:10 PM. Reason : ]

3/10/2010 12:07:41 PM

1) Never would have made the connection.
2) This doesn't reveal what eTrade thinks about Lindsay Lohan so much it reveals what Lindsay Lohan thinks about herself.
3) Wow ego, or manic depressive.
4) "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit" makes me lol. Using that knowledge for profit. Must have a crack team out there researching other jewels of knowledge.
5) Maybe this whole fiasco will make those annoying baby commercials go away.


[Edited on March 10, 2010 at 12:32 PM. Reason : -]

3/10/2010 12:19:13 PM

i dont care how much drugs/alcohol she's abused; id still bang lindsay lohan any day of the week

3/10/2010 12:22:55 PM

I fully support this lawsuit if it means that I don't have to see those stupid fucking commercials ever again.

3/10/2010 12:25:02 PM

can't stand the one with the babies on the plane

3/10/2010 12:27:58 PM

(falsetto) Dad? DAAAAAAAAAAAD?

3/10/2010 12:30:00 PM

old

they announced that on monday or something and the updated story is that etrade is in on the lawsuit so they could get hits on youtube and everyone would be checking out the commercial

they said thats why she is suing for such a ridiculous amount because they know it wont fly but they will still get the publicity

3/10/2010 12:33:56 PM

My bad.

3/10/2010 12:34:52 PM

lol, i love the baby commercials

3/10/2010 12:34:54 PM

MY NAME IS LINDSEY

IM GONNA SUE

3/10/2010 12:43:47 PM

Quote :

"lol, she won't get anything out of this"

3/10/2010 12:49:27 PM

haaaaaaay baby

3/10/2010 1:20:46 PM

^ she looks about 100 years old in that one

3/10/2010 1:21:10 PM

holy christ is that real

3/10/2010 1:21:47 PM

I think this is the perfect thread for this

3/10/2010 1:22:34 PM

yes, pshoes. sorry.

3/10/2010 1:22:37 PM

cocaine's a hellofa drug

3/10/2010 1:23:40 PM

AAAAAAAAAAAAAAAAAAAAAHHHHHHHHHHHHHHH MY EYES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

3/10/2010 1:38:21 PM

^^

3/10/2010 1:38:37 PM

holy shit!

3/10/2010 1:39:16 PM

Today, we are all 2004 Lindsay Lohan.

3/10/2010 1:40:06 PM

3/10/2010 1:41:35 PM

3/10/2010 1:42:41 PM

this lawsuit alone will make more people think the commercial is about lindsay than the actual commercial

3/10/2010 1:49:38 PM

SNL Harry Potter sketch FTW

3/10/2010 1:51:12 PM

Good Night, Sweet Prince.

3/10/2010 2:07:08 PM

is that a nipple? ^

3/10/2010 2:15:47 PM

yes

3/10/2010 2:16:24 PM

Pretty sure that's a liver spot.

3/10/2010 2:16:40 PM

I'd bang her now, but I'd tell everyone that it happened back in 2004.

3/10/2010 2:19:35 PM

.

[Edited on March 10, 2010 at 2:37 PM. Reason : ]

3/10/2010 2:37:25 PM